Followers of Mesa need a brand new creative concept design, whish is needed for increasing loyalty and awareness.
We choosed the keywords intact with frequently used keywords in social media contents. By that consideration our targeted audience reached us while searching these words on search engines.
We analysed our brands' position according to charter analyze guides. We wanted to check our brand if it is shy, leader, sleeper or spammer? And we also aimed to measure our post promotion effectiveness in Facebook and Instagram.
Insight is just as important as sight!
Buzz monitoring is most important thing for brands We listened people who are talking about Mesa. Theese insights had light our path and make a way for our strategy.
We analysed also our target audience. We applied many advertising models etc showroom visits.