Balparmak Mobile App
For Balparmak, Turkey’s iconic honey brand, we designed a mobile app built around the user experience — offering a seamless flow from product discovery to checkout. Bringing the beekeeping tradition together with the digital world, the app conveys the brand story to users in a warm and genuine tone.
- We designed and developed an iOS and Android mobile app for Balparmak that delivers a seamless flow from product discovery to checkout.
- We crafted a user-centric e-commerce and content experience for an FMCG team looking to modernize the digital experience of a traditional honey brand.
- In the first 6 months it achieved 125,000+ downloads, 18,000 daily active users, and 74% engagement on the recipe feature.
Challenge
Despite being an established brand with decades of deep heritage, Balparmak was not making the most of its digital channels. The existing e-commerce flow was complex, product content was superficial, and the brand identity was inconsistently reflected in the digital space. Bringing together Balparmak’s rich product portfolio, beekeeping culture, and sustainability commitments into a single, intuitive app was a real design challenge.
Solution
After extensive user research and competitive analysis, we built an entirely new mobile experience architecture for Balparmak. Our color system, a fresh and modern interpretation of gold and amber tones, carried the brand’s warmth onto the screen. The personalized honey recommendation engine creates a unique experience for each user by offering tailored suggestions based on usage habits. The purchase flow was reduced to just 3 steps.
Results & Impact
In the first six months after launch, the Balparmak app surpassed 125,000 downloads and steadily reached 18,000 daily active users. The built-in recipe feature, where users discover honey-based recipes matched with specific Balparmak products, drove 74% engagement, turning browsing users into repeat buyers. The app was organically featured on both the App Store and Google Play.
