Anadolu Health
We led a comprehensive digital transformation project for Anadolu Medical Center, which operates within the Anadolu Foundation in affiliation with Johns Hopkins Medicine. Spanning the institution’s Gebze campus and Ataşehir Medical Center, its digital presence was redesigned from the ground up through UX/UI design, web development and SEO.
- An end-to-end digital transformation project for Anadolu Medical Center covering UX/UI design, web development and SEO.
- Designed to make it easier for patients from Turkey and abroad to book appointments, find doctors and reach specialty departments.
- After launch, organic traffic and appointment conversions increased markedly, achieving first-page rankings for competitive medical keywords.
Challenge
Although Anadolu Medical Center is a comprehensive healthcare institution with more than 30 medical departments across two locations, its existing digital infrastructure fell far short of reflecting this depth. For patients arriving from Turkey and abroad, accessing information was complex and time-consuming. The digital visibility of critical specialties such as oncology, cardiac surgery, IVF and bone marrow transplantation was inadequate. Moreover, the institution’s strongest credentials — its Johns Hopkins Medicine affiliation and JCI accreditation — were not sufficiently highlighted on the existing site.
Solution
We began by mapping the entire patient journey, redesigning the appointment booking, doctor search and department navigation flows through UX research. The information architecture was rebuilt to bring specialties and accreditations to the forefront. The entire interface was coded from scratch with a reassuring corporate tone and an accessible design system. Separate SEO strategies were developed for Turkish and English content, and specialty pages were optimized for medical keywords.
Results & Impact
Within the first six months after launch, organic search traffic increased markedly, reaching first-page rankings for highly competitive medical keywords such as oncology and IVF. The appointment completion rate rose considerably while the bounce rate dropped significantly. Web form submissions from the international patient segment also saw substantial growth.
