RAMS

RAMS Global

RAMS Global is a well-established construction and real estate company operating on the international stage. Its existing digital presence fell short of reflecting the company’s scale and was failing to win over potential investors. At Scope, we designed and built a new, conversion-focused website that showcases RAMS’ strong portfolio and inspires confidence from the very first interaction.

UX/UI Design Web Development Real Estate Construction Multilingual SEO

Summary

We designed and developed a conversion-focused, multilingual new corporate website for RAMS Global, an international construction and real estate company.
Target audience: domestic and international investors, corporate buyers and project partners.
Result: a 143% increase in international traffic in the first quarter after launch and 4.7x more qualified leads compared to the previous site.

Challenge

RAMS Global’s previous website was far from reflecting the company’s international scale and the depth of its project portfolio. The design language was inconsistent, navigation was confusing, and mobile compatibility was extremely limited. There was no clear user flow tailored to investors and buyers; visitors struggled to quickly reach the right project.

Solution

We started the project with a comprehensive discovery and user research phase, analyzing each of RAMS’ target audiences one by one — domestic and international investors, corporate buyers and project partners. The design language was crafted to emphasize corporate trust and reputation. Throughout development, we prioritized performance and SEO compliance, building a CMS-integrated, PHP-based and multilingual infrastructure.

Results & Impact

In the first quarter after launch, international visitor traffic from key markets — the Middle East, Central Asia and Europe — grew by 143%. The multilingual project application form generated 4.7x more qualified leads compared to the previous site; the Arabic and Russian pages accounted for 38% of total engagement. RAMS Global now offers a digital experience on par with the world’s leading real estate developers at events such as MIPIM and Cityscape.

Colors

Primary #1F4145 RGB 31, 65, 69

Secondary #FFFFFF RGB 255, 255, 255

Neutral #0F0F0F RGB 15, 15, 15

Gallery

Frequently Asked Questions

What services were delivered for RAMS Global?

Scope provided RAMS Global with comprehensive user research, UX/UI design and PHP-based multilingual web development; the site was built with CMS integration, SEO compliance and a strong focus on performance.

What results did the new website deliver?

In the first quarter after launch, international visitor traffic grew by 143%, the multilingual application form generated 4.7x more qualified leads, and the Arabic and Russian pages accounted for 38% of total engagement.

How many languages does the site support and why is it multilingual?

The site was built on a multilingual infrastructure including Arabic and Russian to reach investors across the Middle East, Central Asia and Europe; this structure directly accelerated international sales processes.