Güven Hospital

Güven Social Media

One of Ankara’s most established private hospitals, Güven Hospital partnered with Scope Digital to strengthen its corporate identity in the digital world and reach a new generation of patients. We reinterpreted the hospital’s decades of accumulated trust through a modern social media language.

Hospital Healthcare Social Media Content Creation Brand Identity Digital Transformation

Summary

A social media strategy and content production built from scratch for Güven Hospital; the brand voice was redesigned through a specialist spotlight series and the “A Day at Güven” documentary format.
Designed for a long-established private hospital seeking to reach the young and middle-aged patient base shifting to digital; executed across two channels, Instagram and LinkedIn.
In nine months, the average engagement rate rose to 4.6 percent (three times the industry average), monthly reach surpassed 2.1 million, and patient awareness increased by 173 percent.

Challenge

Despite its deep-rooted corporate history, Güven Hospital had almost no social media presence. As its young and middle-aged patient base rapidly shifted to digital, the hospital was falling behind this transformation. The existing follower base was passive, the content was monotonous, and the brand voice was inconsistent. The hospital’s expertise and technological infrastructure were not reflected on social media at all.

Solution

We designed a comprehensive social media transformation centered on the theme “Feel Safe.” We created a weekly specialist spotlight series highlighting the physician portfolio, a documentary-style format called “A Day at Güven” showcasing the operating rooms and diagnostic technologies, and a content calendar built around seasonal health tips. We ran a dual-channel strategy across Instagram and LinkedIn.

Results & Impact

Over nine months, Güven Hospital’s average engagement rate reached 4.6 percent — three times the healthcare industry average. Monthly social media reach surpassed 2.1 million, and the specialist spotlight Reels consistently outperformed paid content. Patient surveys showed a 173 percent increase in responses of “I discovered Güven through social media,” while the “A Day at Güven” video series reached a combined 1.8 million organic views across Instagram and LinkedIn.

Colors

Primary #003DA5 RGB 0, 61, 165

Secondary #0072CE RGB 0, 114, 206

Neutral #FFFFFF RGB 255, 255, 255

Gallery

Frequently Asked Questions

What services were provided in the Güven Hospital social media project?

Scope Digital delivered end-to-end social media management including social media strategy, a content calendar, brand voice design, a weekly specialist spotlight series, and the “A Day at Güven” video/documentary format. The work was run as a dual-channel effort across Instagram and LinkedIn.

What is a good social media engagement rate in the healthcare industry?

The healthcare industry average typically falls in the 1–1.5 percent range. In the Güven Hospital project, an average engagement rate of 4.6 percent was achieved within nine months — roughly three times the industry average — driven by specialist-focused Reels that outperformed paid content.

How do hospitals reach new patients on social media?

The most effective methods are specialist spotlight series that feature physicians, documentary-style videos showcasing diagnostic technologies and processes, and a consistent content calendar with seasonal health tips. At Güven Hospital, this approach produced a 173 percent increase in the share of patients who said “I discovered Güven through social media.”

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