Nova Arsa Social Media
Nova Arsa partnered with Scope Digital to strengthen its digital presence in Turkey’s fast-growing land and real estate market. Our priority was reaching the target audience with the right content and increasing brand awareness. Through strategic content planning and creative visual production, we turned Nova Arsa into a trusted voice in the industry.
- End-to-end social media management for Nova Arsa: premium visual identity, monthly content calendar, and targeted lead campaigns.
- Designed for a real estate brand aiming to reach land and property investors in Turkey.
- In six months, social reach grew 310%, engagement reached 5.8%, and over 145 qualified buyer inquiries came in.
Challenge
Nova Arsa had an inconsistent social media presence in the highly competitive real estate sector. Posts were irregular, the visual identity was scattered, and audience engagement was extremely low. There was a clear need for a professional, information-driven content strategy that builds trust to reach potential land buyers.
Solution
We developed a premium visual language aligned with Nova Arsa’s brand colors and values. By building a monthly content calendar, we published regional land trends, investment guides, and project showcases in a balanced editorial flow. Our Reels series titled “What You Need to Know About Land Investment” drew remarkable attention. Targeted ad campaigns, meanwhile, ensured a steady stream of qualified leads.
Results & Impact
Within six months, Nova Arsa’s total social reach grew by 310% and the account steadily maintained a 5.8% engagement rate — nearly four times the real estate industry average of 1.5%. Targeted lead generation campaigns brought in more than 145 qualified buyer inquiries directly through social channels. The “What You Need to Know About Land Investment” Reels series alone surpassed 420,000 views, establishing Nova Arsa as a go-to educational voice for land investors.
